Optimizing Supply Chain Management Strategies in Improving Supply Performance
Keywords:
SCM, Supply Chain Organization, Supply Agility, Supply Chain Strategy, Supply PerformanceAbstract
This study aims to determine the influence of supply chain management in improving supply chain operational performance. The research method uses a quantitative approach. The population in this study is retail stores in Cempaka Cianjur District totaling 100 retail stores with a sample framework using purposive random sampling techniques. The data analysis technique is Partial Least Square Structural Equation Modelling (PLS-SEM). The results of the study explain that 1) Supply chain organization does not have a significant influence on the supply chain strategy. 2) Supply agility has a significant influence on the supply chain strategy. 3) Supply chain organization has no significant influence on supply performance. 4) Supply agility has a significant influence on supply performance. 5) Supply chain strategy has a significant influence on supply performance.
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